Females 18+ Who Enjoy Shopping Online

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Hi all!

Title of study:  Purchasing Decisions in the Fashion Context: What affects consumer decision making?

Please fill out this survey for my master’s dissertation on pruchasing decision in the fashion context!

It will take about 15-20 minutes! Please only take it when you have some extra time to set aside as ending the survey early will lead to inaccurate and skewed results.

Also, please only take this experiment if you fulfill these 3 prerequisites: 

1. You are a woman over 18 years of age 

2. You enjoy online shopping 

3. You follow or like fashion influencers or celebrities based on their fashion style- can be a micro-influencer or macro-level (50,000 followers). This should be someone that you enjoy and follow their clothing style on social media. 

Also, please fill in a fashion influencer's or celebrity's full name to the question when prompted, this answer should not be skipped or filled in with "none" or "don't know" as this is a prerequisite!

Note: please look at the clothing and adjust to any body size or shape- the model's dimensions are irrelevant.

 

If you fulfill the above requirement's, proceed to the survey. Click on the link to take the experiment!

 

You will also be added to a prize pool to win a £50 amazon voucher (or currency of choice), just enter your email address at the end of the survey!!

 

Thank you! I truly appreciate you taking time out of your busy day to help my research!

 

MSc Candidate at University of Arts London

Compensation: Random drawing for £50 amazon voucher

Location:   https://openss.qualtrics.com/jfe/form/SV_5BJnY3jKXNuY0tf