Motivation To Read And Write Online Customer Reviews

I'm looking for participants for my study who often read and write online customer reviews (or sometimes write reviews). The purpose of this study is to gain a better understanding of consumers ' motivation to read and write online reviews and this knowledge can help us learn how companies can improve their marketing strategies. The study will be conducted through Skype or at a meeting place in Brisbane. Participants will receive a $20 shopping voucher for their time. It will take 30 minutes.

An independent group of people called the Human Research Ethics Committee (HREC) reviews all research involving humans in Australia. HREC has approved the ethical aspects of this research project on 17 May 2019.

Compensation: $20 shopping voucher

Location: Brisbane


Donato Spinosa at University Of Queensland

Recruitment Began

2019-06-11 15:50:02




$20 shopping voucher


  • Age: 20 to 60
  • Country: Australia
  • Language: English